Since its founding in 2015, Min Guhong Manufacturing has used writing and the web as a conveyor belt to mass-produce “products” via web browsers—byproducts that emerged in the process of introducing the company. Or perhaps it’s the reverse: the company may have been introduced as a byproduct of the process of mass-producing “products.” Either way, all activities of Min Guhong Manufacturing converge on the act of introducing the company, and “products” may simply be another name for the memories quietly accumulated along the way. This can be diagrammed as follows:
Meanwhile, anything from a website, a paragraph, a sentence, a phrase, a letter, an executed plan, a plan never executed, or even a basketball abandoned on the street can become a product of Min Guhong Manufacturing. That is, the moment Min Guhong Manufacturing selects something and calls it a “product,” it becomes one.
In this case, a product is less an object of use than the result of naming. Min Guhong Manufacturing itself may also be considered one of its own products. Thus, the number of products does not matter. A product’s completion depends not on its form but on its context, not on quantity but on its title. At Min Guhong Manufacturing, a product is above all the outcome of a beautiful will to call it so.
And Min Guhong Manufacturing, which has accumulated such products, is not merely the sum of its parts. Like a gestalt.
