Everything is a Remix is a Remix is a Remix is a…

After founding Min Guhong Manufacturing and introducing the company through About the Company, Min Guhong found himself wondering what to do next. In other words, what should he edit? What should he remix?

Naturally, he thought of Kirby Ferguson’s documentary Everything is a Remix. The documentary, which he first watched in 2011, argues that, as the title says, “everything is a remix” in creative work—from hip-hop to the iPhone. Min Guhong began wondering again. Taken—or misunderstood—literally, this would mean that Everything is a Remix is also a remix. And that the result of remixing Everything is a Remix is also a remix, and the result of remixing the result of remixing Everything is a Remix is also…

””“Everything is a remix” is a remix” is a remix”… is a product that slowly follows this line of thought. The central sentence, “Everything is a remix,” is followed by a sentence remixing it. As the sentence repeats, it nests; as it nests, it is remixed. Nesting produces quotation marks, and remixing produces confusion. But perhaps even that confusion is part of the remix. Just as Min Guhong Manufacturing, a remix of “Min Guhong” and “Manufacturing,” remains a company whose nature is confusing.