Min Guhong Manufacturing

Products

Since its founding in 2015, Min Guhong Manufacturing has used writing and the web as a conveyor belt to mass-produce “products” through web browsers: byproducts of introducing the company. Or perhaps the company has introduced itself through the byproducts of mass-producing “products.” Either way, all its activities converge on introducing the company, and “products” may ultimately be another name for the memories Min Guhong has made with himself or someone else. This can be diagrammed as follows:

A website, a piece of writing, a paragraph, a sentence, a phrase, a character, a plan carried out or never carried out—even a basketball abandoned on the street and a stone beside it—can become a product of Min Guhong Manufacturing. The moment the company selects something and calls it a “product,” it becomes one.

Even a basketball abandoned on the street and a stone beside it can become products of Min Guhong Manufacturing.

A product here is the result of naming rather than an object to be used. Min Guhong Manufacturing itself can also become one of its products. The number of products therefore does not matter. A product’s completion depends more on its context than its form, more on its name than its quantity. Above all, a product is the outcome of the beautiful will to call it one. Yet Min Guhong Manufacturing, where these products accumulate, is more than their sum. Like a gestalt?