To You

A love letter filled with love for you. Who is “you,” and what is “this”?

Min Guhong Manufacturing’s new product Love Letter is a message of love addressed to a certain person. Installed somewhere in The Book Society, an art and design bookshop on Jahamun-ro in Jongno-gu, Seoul, where that person might occasionally stop by, it waits for them. Love Letter has a simple purpose: to win all of that person’s love. Until it succeeds, it changes periodically, perhaps according to an estimate of how often they visit.